If you are a business-to-business vendor (like us), LInkedIn is a valuable social media channel in multiple ways. You can use it to look for and reach out to leads, to build a network of partners, and to showcase yourself and your business to people who are evaluating you.
I’ve included my LinkedIn profile link – https://linkedin.com/in/jolilore – in sales emails for years, since it’s a quick way for people to see my professional background and references separate from the main WebBizStrategy.com website.
I always recommend to my web marketing clients that they optimize their social media and online directory profiles for every site where they have a page. The #protip is: don’t just treat various profile fields – the URL/handle, the info/bio field, additional info fields – as checkbox items to rush through. These are each an opportunity for you to stand out, both to your visitors from a brand perspective, and also to the sites themselves: the more info that a channel has on your business, the better they can show you in search results when they consider you relevant to those searches.
LinkedIn is no exception. Like many sites that have a wizard to help you achieve a “complete” profile, LinkedIn has one, and it shows you a score of up to 100%. Go for the 100%. All things otherwise being equal between your LinkedIn profile and a competitor’s, the one or two extra steps to go from 80% or 90% to 100% completeness will give you an edge in the algorithm, aka how the site decides who to show first, who second, etc.
To that end, LinkedIn is offering “LinkedIn Skill Assessments,” timed tests consisting of 15 questions that you have to take in one session. You can only take each assessment once every six months, so if you fail it’s six months before you can try again. If you pass the assessment, you earn a badge which you can display on your profile page.
From the LinkedIn Skills Assessments help page:
I took the Search Engine Optimization (SEO) Skill Assessment on Sept. 30th, 2022 and here’s the result! Top 5% of 2.1 Million people on LinkedIn who took the SEO assessment.