Here’s a tip for #SocialMediaSunday – don’t skimp on your hashtags! Posts with hashtags can get more than TWICE the views, including from people WHO DON’T ALREADY FOLLOW YOU.
On Instagram many posts get more views from people who don’t follow the page than from those who do, thanks to hashtags.
Hashtags are essential on Instagram, X, YouTube, Tumblr, and TikTok, and useful even when sites use them less like Facebook and LinkedIn.
If you are a local business (vs. online only), use hashtags that include your location, like #personaltrainernyc or #taxaccountantportland, or #nyc and #portland. This helps the sites categorize your posts and show you to people in your area.
Where to get hashtag ideas for your posts
You don’t have to look far, since most social sites will give you hashtag ideas — plus useful info on their popularity — while you type. Here’s Facebook showing me that there are over 5K posts for #SocialMediaSunday.
Use this feature to get hashtag ideas and to find the relative popularity of various hashtags. Bigger numbers indicate popular #hashtags, while lower numbers mean that your post has more opportunity to stand out and show up in results.
Hashtag resource: Best Hashtags
Besides the built-in tools, I use this site, and my main note is that the site has a bunch of ads so be careful where you click or you’ll waste time closing windows you don’t want. Here are my results when I searched for “social media.”
You can scroll down the page to get more options and info on popularity.
When I shared this post on social media, I used these hashtags:
#socialmedia #socialmediamarketing #socialmediatips #socialmediatraining #socialmediastrategy #Socialmediamanagement #webmarketing #webmarketingtips