Web Biz Strategy

Here is the official “Version 1.0″ of the “How to Create a Professional Facebook Page without Hiring a Pro” presentation that I gave to the Social Media Club San Gabriel Valley on Nov. 18. Please feel free to use, distribute and share this version, and let people know where you found it! After a year [...]

In the second half of 2008, Google started including Google Local listings in their results when they believed that you were doing a commercial search (“pizza”) instead of a regular content search. This week they stepped it up, including Google Local results for just about any search you do. This is a game changer. Last [...]

Warning: if you don’t know what Twitter is, this post will make no sense whatsoever, so please start here. All others please proceed! This morning I went to Twitter.com and saw a lot of people asking about the www.Skittles.com homepage. I checked it out and found that Skittles had redirected all of their site traffic [...]

Here’s a question that came in to LinkedIn regarding what Google calls “site links,” the links that can appear under a site listing which link directly to sub-pages and sub-sections of their sites.  There were many good answers on the LinkedIn thread, and anyone with a free LinkedIn account can read them all here. Based [...]

Here’s a question that came in to LinkedIn about the climate for E-Marketers. The bottom line is that it’s tough for everybody and every industry right now, there’s just that much more competition from the newly-unemployed (ahem, “self-employed”), and that much less money to go around. Even so, there are opportunities, which I speak to [...]