Web Biz Strategy

When you work in the web business, the concept of “user experience” comes up a lot. That makes sense since real people (web “users”) have to interact with web sites, and someone has to design the interface for those interactions. Good user experience means happy visitors and thereby happy shoppers, customers, volunteers, and leads. But [...]

Warning: if you don’t know what Twitter is, this post will make no sense whatsoever, so please start here. All others please proceed! This morning I went to Twitter.com and saw a lot of people asking about the www.Skittles.com homepage. I checked it out and found that Skittles had redirected all of their site traffic [...]

Nowadays it’s common to see “Follow Me On Twitter,” or “View My Profile on LinkedIn” buttons on people’s sites. On this site I’ve got those two buttons on the top right. Why? Commercial web sites have on-site ads for their own goods and services, non-profit organizations have calls to donate or volunteer, so why not [...]