Web Biz Strategy

In the second half of 2008, Google started including Google Local listings in their results when they believed that you were doing a commercial search (“pizza”) instead of a regular content search. This week they stepped it up, including Google Local results for just about any search you do. This is a game changer. Last [...]

Today when I logged into my Gmail account, I was greeted with an invitation to try Video Chat, another service being rolled out by Google in their attempt to have users integrate Google into every aspect of their online experience.  Google is certainly not the first company to try this.  AOL, Microsoft and Yahoo have [...]

Here’s a question that came in to LinkedIn regarding what Google calls “site links,” the links that can appear under a site listing which link directly to sub-pages and sub-sections of their sites.  There were many good answers on the LinkedIn thread, and anyone with a free LinkedIn account can read them all here. Based [...]

In my last post I discussed the LinkedIn.com “Questions & Answers” application, which I recommend that everyone use both for research and to build professional credibility. I routinely respond to questions from LinkedIn members, and I’ll include relevant ones here on the Web Biz Strategy blog. Today’s question is about the use of site maps for your [...]