Web Biz Strategy

When you work in the web business, the concept of “user experience” comes up a lot. That makes sense since real people (web “users”) have to interact with web sites, and someone has to design the interface for those interactions. Good user experience means happy visitors and thereby happy shoppers, customers, volunteers, and leads.
But user [...]

Warning: if you don’t know what Twitter is, this post will make no sense whatsoever, so please start here. All others please proceed!
This morning I went to Twitter.com and saw a lot of people asking about the www.Skittles.com homepage. I checked it out and found that Skittles had redirected all of their site traffic to [...]

Here’s a question that came in to LinkedIn regarding what Google calls “site links,” the links that can appear under a site listing which link directly to sub-pages and sub-sections of their sites.  There were many good answers on the LinkedIn thread, and anyone with a free LinkedIn account can read them all here.
Based on [...]

Here’s a question that came in to LinkedIn about the climate for E-Marketers. The bottom line is that it’s tough for everybody and every industry right now, there’s just that much more competition from the newly-unemployed (ahem, “self-employed”), and that much less money to go around. Even so, there are opportunities, which I speak to [...]