Web Biz Strategy

In this post I’m going to expand on a topic that I cover in my Facebook Pages optimization guide – using Photos when you do Status Updates for your business or organization. We are talking about uploading a photo to Facebook vs. just posting the message itself. When you do this, your message becomes the [...]

Here is the official “Version 1.0″ of the “How to Create a Professional Facebook Page without Hiring a Pro” presentation that I gave to the Social Media Club San Gabriel Valley on Nov. 18. Please feel free to use, distribute and share this version, and let people know where you found it! After a year [...]

Recently I’ve been trying to encourage Facebook to reverse their trend of constantly degrading the FB user experience, and my method has been to try to get people to chime in and offer up user experience improvement suggestions. Here’s an easy but crucial user experience improvement for Facebook to implement: separate out Friends from Fans [...]

Over the past few months, Facebook has done a major update to their site interface, followed by a few smaller changes. Many of these updates have been broadly panned, Facebook groups have sprung up against the changes, and articles have been written criticizing the choices made by Facebook. Why such a negative reaction?  Poor User [...]